Quality sales leads are crucial to the success of a business and choosing the right Lead Generation methods, are therefore of paramount importance. For both Telemarketing or Marketing Automation, it is essential to make a positive and professional impact when establishing dialogue and interaction. Telemarketing often deals with potentially illusive individuals with limited time, perhaps also those possessing the easy philosophy of retaining the incumbent supplier. The prospect of change may appear too difficult. Marketing Automation essentially requires strong messaging with the inherent ability to ‘stand out from the crowd’.