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•A concentration of business development activity is essential to success.
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•A new proposition requires a discreet resource to facilitate market entry.
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•There may exist an overall lack of sales experience and focus, whilst perhaps a need is identified, for experience and knowledge of particular market sectors.
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•The cost and management overhead of full time sales resource is prohibitive.
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•Existing Account Management takes up too much time and resource.
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| Perhaps the business is an IT start up company and management is unsure of the sales and marketing strategy. Alternatively, an established company may wish to embark upon a strategy of development and growth without employing a full time resource, yet requiring the skills gathered from years of experience.
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